
One of the keynote speeches during lunch was presented by Tatsuo Watanabe, Secretary of the Honolulu Festival Foundation and General Manager of Customer Service for JTB Hawaii, Inc. He talked about "Market Demand for Cultural Tourism: East-West Perspectives on Festivals." I am sure that the topic was of interest to many in the audience. The Honolulu Festival has been successful in bringing participants and spectators to Hawaii from Japan, other Pacific Rim countries and the mainland U.S. for fifteen years.
It is important that all of those involved in organizing festivals in Hawaii continue to improve and change based on the needs of the current market. Every effort counts particularly during today's economy. Aloha.
Honolulu Festival